![]() ![]() Hand-craft posts that will spark customer interest, allow them to relate and inspire them to interact with or share with their like-minded friends. Because of this, social media can help strengthen your bonds with your followers and develop loyalty. Customers are becoming more focused on building relationships with their favorite brands. Remember Sprout Social ’s advice that social media is all about the communities that you can create online. Is it confidence in your expertise, laughter from your team’s personality, loyalty because your business has changed someone’s life? Nike evokes the desire to be better, whereas Progressive Insurance pulls happiness through humor.įor small businesses, determine the emotions you want to convey and evoke from your customers, clients or patients. The most successful brands are able to “pull” emotions from us. According to the Visual Storytelling Institute, brands that don’t worry about attribution as much as evoking feelings are talked about more than those with planned communications that customers sense as overtly ‘designed.’ Those who provide meaningful products and services are at the top of our list. We are compelled to side with businesses that are run by people just like us. Evoke customer emotions through your story elements. Displaying pictures of people will also inspire trust in your audience because then they know you are real and have nothing to hide. While an artistic photo of your product may spark some interest, a photo of your team at work or even using the product will receive more interaction. According to Social Media Today, photos that contain faces receive 38% more likes than those without people included. Include posts to include real people who work in your office. Your audience should be able to recognize your business and brand through each post. They should also be written in your voice. Every post should be somehow branded with your colors, logo, or similar. Get personal when telling your brand story.īe sure to avoid generic posts on social media. Address one or more frequently asked questionsģ.30 Second Tips (How to Floss, How to Use a Product, etc.).And, Live videos really convey your true brand and culture because they are, in many cases, unscripted and imperfect. Through channels like these, you can display what your business is doing right now. Create a sense of urgency about your brand story through “ephemeral” (or disappearing) content, like Facebook Live, Instagram Stories, and SnapChat. Show activities with residents enjoying life, smiling and being active.Ģ. ![]()
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